MOONSHINERS - SEASON III LAUNCH
The objective of the spot was to promote the launch of Moonshiners Season 3 on Discovery Channel. The program about illegal US bootleggers, is a well-known show on Discovery Channel, and had received plenty of straightforward clip-based promotion in the past. We were therefore asked to produce a conceptual campaign.
The spot won Gold for Best Copywriting as well as two Silver at the Promax BDA Global Awards.